The development of advertising - summary

At the beginning of the Industrial Revolution, advertising was used for new and fringe products but in the course of time advertising campaigns and brand-naming of products became essential. Only small factory had been flexible enough to produce things the customers want.

From 1873 to 1894, there was an economic depression, because of an over-production and under-consumption. Many small industrial firms joined to other small firms, so mass advertising increased, because these companies had to promote their new range of products.

About 1850 hundreds of manufacturers produced soap and so there were a lot of rivals. Therefore Lord Leverhulme made a soap which had a very different package and that's the reason why the cusomers bought his soap.

Lord Leverhulme was also one of the first people who realised that advertising is very important and it should contain logical and considered arguments. Nowadays small firms who can't advertise, will be squeezed or bought out by larger companies.